A few weeks ago Howard Shultz came back into reign, ahem... I mean became CEO once again, and this week they are to conduct a nationwide hands-on espresso training experience. All company operated stores in the United States will be closing this Tuesday at 5:30 local time and re-open at 8:30 that evening.
I, who worked for the company when it was old school and making your own espresso by grinding, tamping, and extracting it all by your little ol' self could not be more excited about this.
I was near the end of my time with the company when they made the switch to the automatic machines where the barista simply had to press a button to make a drink.
I was not happy about the switch to the automatic machine situation, and I was sad to see the old machines go. We used to have competitions during busy mornings to see how fast we could whip up quality drinks with our mad barista skills all while giving the customer an awesome experience.
The other thing was that, the espresso tasted different. It does, I promise.
So, with that I am pleased to say Howard is doin' it right. As he put it; " Customers will be able to truly enjoy the art of espresso as Starbucks baristas demonstrate their passion to pull the perfect shot, steam milk to order, and customize their favorite beverage."
Starbucks was getting a little to corporate for me, well let's face it they are... but I still love 'em, always will. Now though, I love them just a little bit more because they went back to old school.
Way to go Howard!
***ADDENDUM!!!- They still are automatic machines!!! They just changed a few other technical things but when all is said and done....I still love 'em, and I still have love for Howard.